Internet Marketing Tip: Know What Marketing Means

Internet Marketing has been a buzzword for over a decade now, a short time by ordinary measure. And yet in terms of Internet reckoning, this is a very long time. Whatever, we always go back to the origin of the word marketing.

Marketing, as we know it, primarily concentrates on consumers . As Internet marketer, your responsibility is to determine your consumers` - or potential customers` - needs and desires. You then develop strategies - both online and offline - about your product`s important features, persuade your potential customers to purchase your product, and make sure your customers are satisfied with their purchase.

In the olden times marketers stopped with the sale of products and services. Today, successful marketers make it their strategy to sell to existing customers more than finding new buyers. Why? Because it is more profitable to sell to existing consumers than to new ones!

Why do I belabor this definition? Because in essence, that is what marketing is all about. If you understand the above definition, and I have highlighted the important keywords, your duties as Internet marketer is placed in correct perspective. With this at the back of your mind, there is no doubt you will become a profitable entrepreneur.

With marketing as defined above, you now understand why almost all the successful Internet marketers today flood your server with opt-in emails. Or fire you up with their newsletters` latest edition. Because they consider you as within their loop of customer base (even if you have not bought from them before; your only participation to their business is to sign up for their newsletters` subscription forms).

Be that as it may, we now go back to the definition of marketing given above and list down the important keywords. Internet marketers tweak the keywords inside and out. Million of pages have been launched on the Internet out these keywords.

The shady marketers target all and sundry potential customers, prying on the innocents specifically. They offer all kinds of products and programs, rather than educating the unsuspecting readers. If you were one of those who is a beginning Internet surfer to scout for an online business, in all probability you have been victimized by these shady characters. Beware therefore.

Internet Marketing Tips - Back Up What You Claim

This is a real pet peeve of mine and I'm sure yours too. Did you ever get an email saying something like, "Increase your traffic by 100% for free" and then when you inquire about this "method" you find out that it's not really free at all and the increase in your traffic is negligible...if at all. I don't know about you, but this is the kind of stuff that gives Internet marketing and Internet marketers in particular a bad reputation. If you don't want to end up as one of those marketers people talk about under their breaths with a growl and a snarl, don't do it.

Okay, I know...sell the sizzle...not the steak. I realize that this is a very competitive niche and we have to look for every advantage that we can get. But outright lying is not the way to do it. Believe it or not, I make a nice 6 figure a year income without having to resort to telling lies and half truths. As a matter of fact, when somebody writes to me and I tell them that my product may NOT be the solution to their problem, they thank me for my honesty and in many cases, they either buy it anyway or buy something else from me down the road. I assure you that my customers are some of the happiest on the Internet because of my honesty.

But if you are going to make claims, you better be able to back them up. For example, if you DO come out with the kind of ad that I discussed earlier, then you better be able to show that increase in traffic. Screen prints, or better yet, videos of your AWStats or Analytics will go a long way to convincing your prospects that you are being straight with them. If you tell them that they have the opportunity to earn up to $3,000 a month, or whatever the figure is, then back it up. Show them photos of your checks or bank deposits. The more proof you show, the better.

The alternative to this is that you end up getting a lot of people angry at you. That results in a ton of refunds and your reputation being dragged through the mud. If you think I am kidding, go look up Joe Kumar and you'll see how a successful kid ended up having to move to an uncharted island. It wasn't pretty.

By backing up what you claim, you establish yourself as a marketer that can be trusted.

My friend, in this business, that is everything.

To YOUR Success,